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The packaging system was developed for commercial production and adapted across digital retail touchpoints, ensuring consistency in both physical and e-commerce applications.
Packaging Production · Prepress · E-commerce Assets
Final E-Commerce assets
O V E R V I E W
A disposable tissue collection developed for Great Value in collaboration with Crayola. The project started with fully designed packaging artwork, with my involvement focused on preparing the files for production, managing the five-color printing process, and ensuring accurate color reproduction. Following production,
I developed digital mockups and final e-commerce assets to represent the products online.
R O L E
RESPONSIBILITIES
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Prepress
Production Artwork
5-Color Printing Preparation
Color Separation & Management
Print-Ready File Preparation
Digital Mockups
E-commerce Assets
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E-commerce product imagery
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Digital packaging mockups for the final product range.
D E L I V E R A B L E S
A D A P T A TION PROCESS
01
ELEVATED VISUAL IDENTITY
The visual identity was refined to shift the brand away from a value-oriented appearance and toward a more premium market position.
A darker color palette, metallic accents, and a cleaner composition enhanced shelf presence while preserving brand recognition.
02
Clearer Information Hierarchy
Information was reorganized to improve readability and guide the consumer's attention naturally from brand recognition to product attributes and key benefits.
03
Cohesive Packaging System
A flexible packaging system was created to unify multiple product categories while allowing each SKU to remain easily identifiable through color, product information, and visual hierarchy.
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A flexible packaging system was created to unify multiple product categories while allowing each SKU to remain easily identifiable through color, product information, and visual hierarchy.
PRODUCTION & DIGITAL ADAPTATION
The packaging system was developed for commercial production and adapted across digital retail touchpoints, ensuring consistency in both physical and e-commerce applications.
