03
The packaging system was developed for commercial production and adapted across digital retail touchpoints, ensuring consistency in both physical and e-commerce applications.
Packaging Design . Production Design . E-commerce Assets
B E F O R E
O V E R V I E W
Snow Soft is a consumer tissue brand distributed through major retail chains in Mexico. Originally positioned for the value segment, the brand sought to expand into a more premium market. My role focused on developing production-ready packaging and e-commerce assets that elevated the brand's visual identity while ensuring consistency across printed and digital applications.
R O L E
RESPONSIBILITIES
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Packaging Design
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Production Artwork
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E-commerce Assets
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Print-Ready File Preparation
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Visual System Adaptation
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Premium Packaging Design
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Packaging Line Extension
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E-commerce Assets
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Production Artwork
D E L I V E R A B L E S
01
ELEVATED VISUAL IDENTITY
The visual identity was refined to shift the brand away from a value-oriented appearance and toward a more premium market position.
A darker color palette, metallic accents, and a cleaner composition enhanced shelf presence while preserving brand recognition.
D E S I G N D E C I S I O N S
N O W
02
Clearer Information Hierarchy
Information was reorganized to improve readability and guide the consumer's attention naturally from brand recognition to product attributes and key benefits.
A flexible packaging system was created to unify multiple product categories while allowing each SKU to remain easily identifiable through color, product information, and visual hierarchy.
Cohesive Packaging System
A flexible packaging system was created to unify multiple product categories while allowing each SKU to remain easily identifiable through color, product information, and visual hierarchy.
04
PRODUCTION & DIGITAL ADAPTATION
The final packaging was prepared for commercial production and extended into e-commerce, translating the visual system from physical packaging to digital retail environments while maintaining consistency across touchpoints.
