ARTWORK ADAPTATION · PRODUCTION DESIGN · LOCALIZATION
O R I G I N A L A R T W O R K
O V E R V I E W
Adaptation of the Huggies Black Singapore artwork for the Mexican market, maintaining the original visual direction while localizing its content, imagery and typographic elements.
R O L E
Production Designer responsible for artwork adaptation, image research and retouching, content translation and localization, and typographic exploration for the logo.
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Packaging Artwork
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Localized Content
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Retouched Photography
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Logo Typography Proposal
D E L I V E R A B L E S
01
PRESERVE
Keeping the original visual language
The Singapore artwork established the visual direction. The adaptation focused on preserving its composition, hierarchy and overall brand expression while preparing it for the Mexican market.
A D A P T A T I O N P R O C E S S
02
SOURCE
Finding and refining the right image
The original visual required a specific photographic treatment. I researched and sourced a suitable image, managed its licensing and retouched it to closely match the reference artwork.
O R I G I N A L
E D I T E D
03
LOCALIZE
Adapting the content for Mexico
The original content was translated and adapted for the Mexican market while preserving its hierarchy, visual rhythm, and packaging structure.
S I N G A P U R
M É X I C O
04
TYPE
Exploring the logo typography
I explored typographic options for the logo adaptation, looking for a solution that remained consistent with the original visual identity while working within the localized artwork.
S I N G A P U R
